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The Path to Techquity
Ipsos partnered with the HLTH Foundation to shine a light on existing health tech-related inequities in the U.S. and identify opportunities for the industry to address techquity gaps.
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Navigating the changing dynamic of e-commerce and DTC relationships
We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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What does a bank branch look like in the future?
Some may question whether bank branches are even needed anymore, but Ipsos research presents an opportunity to refocus consumers on the role of a bank.
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How Inflation is Changing Consumer Behavior
We share data exploring ways consumers are changing their buying decisions as inflation soars.
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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Driving Success in Omnichannel – Despite Pandemic and Economic Headwinds
There is no debate that omnichannel is on the rise. What is important to understand is how this space will continue to evolve in 2022.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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What can grocers learn about keeping relevant amid supply chain uncertainty?
Stores are having a hard time keeping items in stock. But to what degree are shoppers noticing and how forgiving are they? Ipsos shares research insights and tips for grocers to stay relevant with shoppers