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Tips on Creating an Experienced Brand
Hear insights and tips that will help you create, grow, and maintain a successful brand regardless of budget.
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Cooking? It’s about more than convenience
The home-cooked dinner remains the quintessential symbol for family bonding. As most dinners require some preparation, new options like app-based grocery delivery and meal kits are vying to simplify the task for time-strapped and budget-conscious home cooks.
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Intelligent Product Test Design
By employing sensory product profiles to guide test designs, we expedite product testing, optimize and segment processes, and deliver on our promise of fast and agile research.
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The Vanishing Front End as a Threat to Impulse Purchasing
What are these new shopping technologies and how are they affecting impulse purchases at the front end?
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Four Reasons To Switch
The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!
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The Delightful Quest for Optimal
Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.
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Moving Past the Tweak to Uncover the Optimal
Faced with expedited timelines and tightened budgets, many marketers feel compelled to attack varied objectives with smaller scaled product tests that answer individual questions — but these often fail to address the bigger picture.
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Picture This: A Faster Alternative to Day in the Life Research
Ipsos Healthcare has developed an approach that can be completed in as little as one week that still captures a rich database of moments in customers' lives when they are interacting with a specific product or category.