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How healthcare companies should be thinking about women’s health
Revisit our on demand webinar to hear how attention to women’s health can drive brand success for pharma, med tech, devices and diagnostics brands of all kinds.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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How pharma and digital health can create compelling value stories for health insurers
Asking tough questions, understanding the business needs and care needs of a specific health insurer, and carrying this throughout your value story is necessary to differentiate your product or solution and maximize successful partnerships with health insurers.
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Raising the Bar: Unlocking Alcohol Consumption Signals
Listen in as we share insights into behavior changes reshaping the future of alcohol consumption in America.
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We need to talk about generations - Understanding generations
Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.
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What the Future: Gender
Revisit our on demand webinar discussion about the future of gender and what it means for brands, businesses, and all of us as individuals.
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Insights for activating the purchasing journey
Revisit our recorded webinar to hear insights and techniques for researching, developing, and implementing a human-first, science-based strategy for activating the purchasing journey.
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Business travel is down. Leisure travel is up. Here's what that means for hospitality businesses.
Here’s how hospitality brands can take advantage of shifting trends to become leaders of tomorrow.
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Why brands need to innovate for older Americans
The aging U.S. population represents a significant consumer segment that requires innovative products and services tailored to their needs.