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What the Future: Farming
Listen in as we explore the future of farming and what it means for a wide range of products, services and the sectors that produce them, from tech to restaurants and CPG to auto and air travel.
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How convenience stores can maintain loyalty in today’s market
Convenience stores and gas retailers must look to deliver on newer expectations, such as providing hand sanitizing stations throughout the retail, fuel dispensing and transition areas.
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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What the Future: Love
Revisit our webinar to hear insights on how brands can adjust their offers, services and messaging to recognize the changing landscape of love.
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What the Future: Play
Revisit our on demand webinar featuring insights and tips for ways that brands can support players and fans alike!
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What tech needs to do to keep its innovative reputation in tough times
People think tech is the most innovative industry. Here’s how they can keep that reputation in a down economy.
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Mapping & Measuring Emotional Experiences
Recent research in cognitive and affective sciences, as well as linguistics, has shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages.
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Affluents still want luxury–but how they find it is changing
As consumers tighten their belts in an uncertain economic environment, the luxury market is not immune to a squeeze in discretionary spending.
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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.