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Does Byron Sharp’s Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Discover the path to growth with LIFE Path, a holistic modular approach to P2P understanding that involves social media intelligence, passive metering, and qual/quant research.
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Getting Brand Assets Right
Managing your distinctive assets is a very important element in building strong brands.
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Future-Proof Your Brand
This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.
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4 Ways to Future-Proof Your Brand
Consumers rely more than ever on brands to help them simplify their choices. Brands that leverage this consumer need are more likely to capture growth opportunities.
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Question: How will your house itself make your daily life easier?
Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.
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How will the future of housing impact your industry?
Imagine if people stopped wanting to own a home.
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Ethnography: An Unfiltered View of Reality
What is, and what isn’t ethnographic research? In fact, there’s more confusion out there than you would expect.
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The Evolution of Marketing Mix Modeling… and hopefully the wonks that follow it
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
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Is There a Target Market for Electric Vehicles?
Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!