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The Bigger Picture
We may all agree that situational variables should be considered when trying to understand choice or consumption of a product or service but recently Ipsos observed the magnitude of their impact.
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Life Moments Research: A rapid and cost-effective approach to capturing Day in the Life insights
In this case study, we share the transformative results our Life Moments approach offered a leading eye care industry organization.
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Picture This: A Faster Alternative to Day in the Life Research
Ipsos Healthcare has developed an approach that can be completed in as little as one week that still captures a rich database of moments in customers' lives when they are interacting with a specific product or category.
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How to Make Your Brand More Attractive
Ipsos UU's Analytical Frameworks are a series of 12 models designed to help UU researchers all over the world design their research and structure qualitative data in consistent and relevant ways.
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Ipsos Mobile Overnight: Insights in Less Than 24 Hours
Questions in by 3:00 p.m. Insights to you the next day by noon
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Full Speed Ahead: A Lightning Fast Case Study
Even with the best planned research program, new questions and opportunities come up every day.
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Generating Rich Community Insights in an Instant
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.