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Question: How will your house itself make your daily life easier?
Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.
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Brands Don't Buy Brands — People Do
Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.
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Framing With Competitive Context
Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.
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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.
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Three Case Studies on Reaching Millennials
With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.
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Direct-to-Consumer Pharmaceutical Advertising: When to Use Branded Versus Unbranded Campaigns
For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the product requires in a branded ad, and the current market share of the product.
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Grocery Shopping Path-to-Purchase
In this paper we offer a detailed picture of how consumers go about purchasing groceries for the household. To optimize sales, retailers need to fully understand the entire shopping journey of a consumer in order to maximize share of wallet. Consumers shop at multiple stores for different items, show a predictable pattern in the sequence of the stores they shop at, and exhibit a fundamental need for high quality fresh food.
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Is Hydrogen the Future of Automotive?
When I was a kid, I thought by 2015 we would be flying around in cars like The Jetsons. It appears we aren't there just yet, despite my wish for us to be flying around by now! However, we have come a long way in powering vehicles.
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Branded vs Unbranded Media Buying Dynamics
Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign.
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Five Ways We're Surfing the Mobile Wave to Deepen Insights
The way consumers behave is changing as a result of the digital revolution. According to the US Census Bureau and the CIA Government Factbook earlier this year, mobile penetration in North America has reached beyond 100%. 101% of consumers in the region now have access to mobile devices, meaning there is a significant share of them with access to more than one. 72% of these devices are using mobile broadband internet access, meaning blazing fast connection speeds allowing for innovative ways to push content to consumers.