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Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences
On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.
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The Most Important Stop on Mom's Purchase Journey
When it comes to making purchases for the kids in the family, parents across the board resoundingly named their child as the key purchase driver, with virtually all parents indicating their child is the essential source of information in the decision-making process.
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How Millennials' Money Habits Could Shake Up The Financial Services Industry
Forbes, Personal Finance, May 7, 2015 — This article features new research into the attitudes and behaviors of affluent Millennials in America, specifically in their approach to managing money and how that differs from previous generations.
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Beyond The Hype: The Value of Emotional Advertising
From our colleagues in the UK, this paper offers five case studies examining ad campaigns which achieved the highest level of emotional engagement in 2014.
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Communication In The Connected Edge
In this paper, our colleagues from the UK discuss why simplicity is essential to brand success in the connected world and why brands that have simplicity of purpose, communications and service will be the ones that succeed above others.
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Think Google: Omni-Channel Shoppers, An Emerging Retail Reality
Omni-channel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity.
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Google Celebrates Commitment to Hispanic Market
MediaPost Engage Hispanics Blog, April 9, 2015 — This article features new research from Ipsos and Google on ‘the role of culture and language online.’
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FYI: The Current Forecast for Cloud Computing
We've been tracking the U.S. cloud market since 2011, looking at awareness, interest, usage and attitudes toward cloud-based services.
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Getting More Mileage With Auto Marketing
Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.
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Forward Passing Passions
MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.