Search
-
The Power of Disruptive Digital Narrative
The key to creating more engaging online stories may be letting your audience fill in the blanks.
-
Ad Quality is Job #1
This article addresses a holistic approach to Viewability, Brand Safety & Fraud Prevention
-
Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
-
Affluent Americans in the Drivers’ Seat
Don’t finalize your automotive marketing plan until you’ve watched this webinar.
-
Affluent Millennial Men: The Grooming Paradox
Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.
-
The Science of Storytelling
Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.
-
6 New Travel Types
Hear Ipsos’ Tony Incalcatera discuss how millennials are shaping new travel trends.
-
Who connects us to connected health?
Millions of people increasingly use digital technologies to track their health, not their diseases. Connected devices monitor their workouts, diets, heart rates and sleep. The subsequent exponential rise of health data is transforming healthcare, much as data and analytics are disrupting most industries.
-
Winning the Social Media Marketing Game
To win the social media marketing game, brands are increasingly using the behavioral insights offered by game theory to craft effective social media strategies.