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Meet the Affluencers - The Affluent influencers who drive categories forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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Smart Home Technology: Not Your Typical Tech
Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.
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The Rise of Fakism
From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.
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Affluent Americans: 4 FinTech Trends on the Rise
In this infographic, we explore the relationship between Financial Advisors and America’s Affluent.
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Affluent Americans: Home is Where the Heart Is
It’s said that home is where the heart is. This is certainly true of America’s Affluent population, whose second largest expenditure overall is related to home and garden.
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Affluent Americans: 5 Surprising Facts
As a marketer, you probably want to know that American Affluents outspend non-Affluent Americans by more than 2.5 times.
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Does Branded Content Drive Brand Lift?
Ipsos’ Peter Minnium dives into the results from a study showing that branded content truly works, and has a positive impact both on consumers’ brand awareness and their purchase intent.
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Branded Storytelling
Ipsos’ Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.
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Make your Brand Rock
Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
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Affluent Traveler Segmentation White Paper
While it’s clear that Affluents are crucial consumers of all things travel-related, it may not be so obvious what behavioral patterns they’re exhibiting, and how best to reach them.