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What America *Really* Eats and Drinks on Super Bowl Sunday
An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.
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Reach & Engage Football Fans
According to recent Ipsos research conducted for Google, consumers choose YouTube as their preferred online destination for game day (Super Bowl) ads.
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5 Principles For Proving That Digital Advertising Works
As digital advertising continues to transform, Ipsos' Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.
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The Muppets Are Hot This Fall
This year’s fall line-up of TV programs is generating quite the buzz according to Ipsos’ Tom Kelley.
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The Most Important Stop on Mom's Purchase Journey
When it comes to making purchases for the kids in the family, parents across the board resoundingly named their child as the key purchase driver, with virtually all parents indicating their child is the essential source of information in the decision-making process.
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How Millennials' Money Habits Could Shake Up The Financial Services Industry
Forbes, Personal Finance, May 7, 2015 — This article features new research into the attitudes and behaviors of affluent Millennials in America, specifically in their approach to managing money and how that differs from previous generations.
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Beyond The Hype: The Value of Emotional Advertising
From our colleagues in the UK, this paper offers five case studies examining ad campaigns which achieved the highest level of emotional engagement in 2014.
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Communication In The Connected Edge
In this paper, our colleagues from the UK discuss why simplicity is essential to brand success in the connected world and why brands that have simplicity of purpose, communications and service will be the ones that succeed above others.
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Think Google: Omni-Channel Shoppers, An Emerging Retail Reality
Omni-channel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity.
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Google Celebrates Commitment to Hispanic Market
MediaPost Engage Hispanics Blog, April 9, 2015 — This article features new research from Ipsos and Google on ‘the role of culture and language online.’