Search
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Unmasking Deeper Insights with Facial Coding
It's often said that the face can reveal what words cannot.
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New Research Shows Search Ads Drive Brand Awareness
Throughout 2013, Ipsos MediaCT and Google conducted 61 simulated search experiments to measure the impact of search ads on brand awareness.
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Growth Opportunities In The Growing Leisure Economy
Using data from our recent barometer, Steve Kraus uses this month's column to explore the opportunities for media brands in the growing leisure economy.
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Reaching Indulgent Techies on LinkedIn
Are you looking to reach affluent techies who spend more on electronics and value quality over price?
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FYI: Who's Cutting the Cord?
The rise of the Cord Cutter is a recent phenomenon that has the TV industry abuzz about its possible implications on the existing business model.