Search
-
MOMENTS IN SPORTS: Brand Playbooks from Super Bowl LIX
Read more about how brands are adapting to shifting consumer habits and the next era of storytelling.
-
How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
-
How brands (and their ads) can survive election season
Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter.
-
Putting the 'social' back into social media
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
-
Affluent Outlook 2024: Cleared for takeoff?
Expectations, potential impact, and a deep dive into which Affluents are spending more. Revisit our recorded webinar now.
-
Sense of Community and Monetization Opportunities Among Younger Gamers
What is the 13-34 age group's relationship to gaming? Listen in as we explore their spending priorities within the gaming ecosystem, monetization opportunities, and more!
-
New American Dynasties: Inside the World of Affluent Asian Americans
Revisit our recorded webinar exploring the similarities and differences among Affluent Asian Americans and how marketers can best connect with them.
-
Affluent Americans Health, Wealth & Happiness
Listen in to hear how Affluents pursue healthier lifestyles, and how they are willing to spend heavily to achieve the right balance of physical and emotional strength.
-
How brands can show a sustainability commitment in 2023
Implementing sustainable practices is no easy feat and often takes years. But brands must understand consumer priorities and show a commitment, no matter how formidable the challenge.
-
Ipsos Creative Excellence Awards: Super Bowl LVII
Listen in as our experts provide a more robust and nuanced picture of Super Bowl advertising success.