Search
-
Women in Tech Roundtable: Innovation, Inclusion and Insights
Listen in to hear strategic career and business insights shared by some of the most talented female leaders in media, marketing, and technology today.
-
2021 Holiday Shopping Expectations
Despite the continued uncertainty, our data reveals why retailers have reason to believe the 2021 holiday shopping season will be better than ever.
-
Ipsos Talks: Engaging Conversations with Insights Industry Leaders
Ipsos Talks features candid conversations with senior insights leaders exploring a wide range of business challenges. First up: how would a consultant approach it?
-
Shelter in Place: How companies can ease customers’ housing anxiety
Americans’ worries about missed rent or mortgage payments are an opportunity for companies to step in and build trust.
-
Painless payments aren’t without downsides
Paying hurts, both literally and figuratively. But as technology makes the process of payments and lending smoother for consumers, there are potential downsides for both shoppers and brands.
-
Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
-
Gender means more than you think it does
The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself.
-
Ipsos Neuro Take on the Super Bowl LII Ads
What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?
-
Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
-
Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.