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Digging for Insights Podcast: Career Advice & MR Trends
Ipsos’ Lisa Gudding offers tips and advice for those interested in pursuing a market research career.
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What do boy bands have to do with beauty?
Kristy Click’s WTF Beauty article looks at the social conversation around K-beauty. Among her favorite beauty products, are mascara which amplifies her eyes.
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For the love of money?
Discover four tips for building a successful, vibrant and engaged online community research panel.
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Let’s Get Phygital
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
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Is it time to ditch traditional work models?
In this article, we explore the reasons why some companies are designing an alternative workplace.
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The New Era of Lead User Innovation
Discover why lead users are often the best innovators and develop novel product ideas ahead of market demand.
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Fight this behavioral impulse when picking your 401(k) investments
Consider this: The closer the fun is to the top of the list, the more likely you are to choose it.
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Embracing Disruption
Success in 2019 and beyond will entirely depend on how willing brands are to challenge their current strategies.
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Americans have found a refuge from partisan politics: holiday movies
It seems you can’t avoid getting mired in a political debate anymore. But Americans have found the perfect escape.
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Where to innovate
Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?