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Questions for the future …
Ipsos experts share the host of questions raised by the changing American Dream for businesses to ask now to prepare for business tomorrow and into the future.
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The mental health benefits workers want
Below are five charts on how prioritizing workplace mental health can contribute to better performance, the mental health benefits workers feel is important, and who workers want leading the charge
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Consumer & Shopping
Dive into evolving consumer behaviors, spending patterns and retail innovations. This category examines wealth distribution, sustainable consumption and the transformation of shopping experiences in the digital age, including the impact on personal finances.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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When it comes to retirement, people are dreaming small
Employed Americans' top priorities for retirement are day-to-day mundane things like living expenses (43%), paying down debt (31%) and medical bills (28%), according to new data from the Ipsos Consume Tracker.
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Female Quotient Equality Lounge @ Advertising Week
Join Ipsos’ Lindsay Franke for insights on how to harness the power of AI while maintaining a human-centric approach.
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Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
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Americans say they're dining out less. Here's who's cutting back the most.
The latest data from the Ipsos Consumer Tracker reflects a downturn in spending on fast food. But where is that trend strongest — and what's the luxury that the fewest Americans are cutting back on?
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Shifts: Hybrid living, screen life and living for today
Ipsos Strategy3’s Trevor Sudano considers how shifting work routines, new entertainment platforms, and midcentury malaise could influence the future of leisure.