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What people want from local news and how to fund it
Regional reporting matters more than ever — but for it to have a future, Americans will need to think local and act local, says Rick Edmonds of the Poynter Institute. Here’s what that new news landscape could look like and why it matters for brands.
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Why news literacy matters more than ever for future generations
An informed public is essential for a functioning democracy. The News Literacy Project’s Peter Adams explains why educators and policymakers have a stake in getting the next generation of Americans engaged and informed.
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[WEBINAR] What the Future: News
Editor Matt Carmichael will guide you through exclusive data from our exclusive study on news avoidance, generational gaps in news consumption, fears about misinformation, and trust itself – plus highlights and excerpts from interviews with industry experts
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Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Supplier Diversity: Innovation, Inclusion & Insights
Supplier diversity is not only about supporting women, minority, and veteran-owned businesses, but also about business health and sustainability by preventing supply chain disruptions, accessing new markets, improving brand reputation, and much more.
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ARF David Ogilvy Awards & Creative Effectiveness 2024
Join Ipsos experts at the advertising's most anticipated conference and Awards ceremony.
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What the Future: Leisure
Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.
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Nationally, Harris holds a small lead over Trump
New Ipsos polling finds that among the same group of Americans there has been some movement towards Harris
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Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.