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Reuters/Ipsos Issues Survey May 2023
Donald Trump continues to be the Republican favorite for the primary. President Joe Biden has a slight edge over Trump in a general election head-to-head.
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Why brands need to innovate for older Americans
The aging U.S. population represents a significant consumer segment that requires innovative products and services tailored to their needs.
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Change is happening too fast… and too slowly
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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What the Future: Farming
Listen in as we explore the future of farming and what it means for a wide range of products, services and the sectors that produce them, from tech to restaurants and CPG to auto and air travel.
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Aura Mother's Day Survey
Aura Study finds mothers struggle to balance protecting kids online and giving them freedom and privacy
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Designing an ESG strategy: How Ipsos can help
We give businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all.
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Support for student loan forgiveness varies across different amounts
New USA Today/Ipsos poll finds that a majority of Americans prefer prioritizing making college more affordable for students
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Consumer coping strategies in the cost of living crisis
Uncovering consumer “lifehacks” in times of economic uncertainty and addressing what these coping strategies mean for brands.
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Ipsos @ Cannes Lions 2023
Join us at Cannes Lions 2023 to meet our experts and discover the latest trends, insights and creative breakthroughs that are shaping today’s and tomorrow’s landscape.
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Many Americans believe that climate change is mostly caused by human activity, but few report making changes to help limit it
At the same time, most Americans report experiencing more frequent and intense unusual weather and extreme heat