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What creators and marketers should know about mixed attitudes on AI art
Many brands are eager to publicly promote their use of AI — but certain consumer attitudes suggest a path for what benefits brands should focus on when it comes to TV, film and music, says Ipsos’ Jamie Stenziano.
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How platforms can boost social authenticity and engagement
Of all the metrics monitored by social media platforms, Snap’s Alex Dao thinks one is underconsidered: happiness. By blending AR and user creativity, platforms can produce new opportunities for it.
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How AI evaluations will support smarter marketing spending
Human evaluation is the gold standard for creative testing, but comes with logistical challenges. AI-powered tools could help brands close that gap, says Ipsos’ Lisa Zielinski.
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Future Jobs to Be Done
People don't buy for the sake of buying — they spend to get a job done. Ipsos Strategy3's Matt Palmer explains how consumer needs could evolve in an AI-powered future.
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How Compelling Creative Drives Business Results
A new white paper by Ipsos and TikTok identifies strategies for crafting content that truly resonates by demonstrating empathy, variety, and impact.
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How much of an impact could the war in Gaza have on the election?
Below are five charts on inflation, the war in Gaza and what these two issues might mean for the 2024 election
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How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
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Shifts: Automation, financial inequality and social commerce
Ipsos Strategy3’s Trevor Sudano explains how forces like inequality, influencers, and artificial intelligence could shift the future of shopping.
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Ipsos @ Cannes Lions 2024
Ipsos in partnership with RTL Ad Alliance will host a series of essential conversations with top brands at our central beach venue discussing best-in-class marketing strategies and campaigns.
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Half support banning TikTok, as the 2024 presidential election remains a toss-up
New Reuters/Ipsos poll reveals a close presidential race and about half support banning TikTok.