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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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President Biden continues to lose ground with the American public on a range of issues
New ABC News/Ipsos poll finds Americans divided on involvement in Ukraine, Supreme Court
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Attitudes of the Affluent Towards Wealth and the Ultra-Rich
Read on to discover how and why the issue of fairness is key to Affluent attitudes.
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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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Wellness
Six macrotrends will shape the future of wellness. One key trend: an aging population that will impact the growing caregiving crisis and how we innovate products and services to meet their needs. We will discuss this and more in the Wellness issue of Ipsos’ award-winning foresight magazine, What the Future.
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How precise could wellness tracking be for optimal health?
Precision wellness tracking is becoming easier to do at home. What the Future asked InsideTracker's Gil Blander how precise, personalized health insights can improve our future wellness.
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Can the healthcare system support wellness — for us all?
The healthcare system is working to make wellness more equitable. Ipsos interviews U. Michael Currie, chief health equity officer at UnitedHealth Group, on ways healthcare organizations and providers can improve equity to better support individual wellness.
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How does diet impact wellness?
Ipsos spoke with Simone Pyle, an expert in the gut microbiome at Unilever, about how the foods in our diet and our “gut health” will play a bigger role in wellness in the coming years.