Search
-
[Media Summit] Reaching and Researching the Changing Viewer
Will the cord-cutting unbundlers re-bundle? How can brands work in the new creator-driven ecosystem and measure success? Has brand creative evolved enough to take advantage of digital formats? And how will the metaverse reshape the way we are entertained?
-
Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
-
How are the futures of fantasy sports and betting linked?
Fantasy sports have been around for ages in various formats and are entering a new era in the advent of legalized sports betting.
-
How can brands help solve the chicken/egg dilemma in women’s sports coverage?
This is a glaring miss for viewers and brands as fanbases are built on publicity.
-
But what if we’re wrong? The GenPop Q&A with Chuck Klosterman
In his latest work, best-selling author, journalist, and all-around interesting guy Chuck Klosterman asks a compelling question: “But What if We’re Wrong.” If we fast-forward 100 years or 500 years and look back at our present from the perspective of…
-
Chuck Klosterman’s GenPopQ: Are we better off?
Klosterman wanted to know if people thought the world was a better place in the past and in the future.
-
How Streaming, Betting, Esports and NFTs are Changing How We'll Consume Sports in the Future
Ipsos research reveals generation, technology and cultural shifts are shaping how Americans engage with sports and what that means for brands
-
Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
-
How will digital collectibles factor into Affluent sports collections?
Look at any sports collector’s “fan cave,” and you’ll likely see trading card albums, autographed photos, uniforms and game equipment.
-
[WEBINAR] Global Business Influencers | US 2021
On October 6, join the webinar on the days and times listed as Reece Carpenter, Audience Measurement Associate Director at Ipsos explores the latest data from the survey, at a global and regional level: US.