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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Two-thirds of Americans concerned about impact of rising prices on holiday gift budgets
A new Ipsos poll on behalf of Shutterfly finds that many Americans still plan to send holiday cards and gifts, and three in five say sending holiday cards is a way to stay close to friends and family
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U.S. consumer sentiment rebounds from slump but remains muted
All four sub-indices gain at least two points
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Understanding human psychology during the polycrisis
We live in a world where we are being buffeted by multiple crises.
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Ipsos Core Political Survey: Presidential Approval Tracker (11/30/2022)
President Biden's approval rating is at 40% while Americans remain pessimistic about the direction of the country
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Unlocking collaborative, patient-centric partnerships
Read more about Ipsos’ approach to developing sustainable, long-term partnerships and ensuring patient inclusion.
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67% of G7 citizens believe that gender inequality in the workplace is a real problem
Today the Women's Forum for the Economy & Society presents the third edition of its Barometer, which analyzes the perceptions of 3500 citizens of G7 countries on gender inequalities in their respective countries and puts it in perspective with the reality of recent data disaggregated by gender. This measurement tool constitutes a unique database.
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The future of healthcare segmentations
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
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Oncology: the power of holistic insights
Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.