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Insights Drive Impact
Take a look at these inspirational use cases of qualitative research methodologies. Our latest edition explores the future of work, financial services and healthcare.
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Democrats more positive about Biden post-Midterms
New USA Today/Ipsos poll also finds Trump remains strong but loses ground among Republican voters
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How Americans are grappling with higher prices this Thanksgiving
Below in five charts we unpack where and how inflation is hurting Americans and what people are doing to skirt around it this holiday season.
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Why new electric vehicle tax credits could confuse and divide consumers
Auto dealers face a complicated task – and partisan divide – in explaining new electric vehicle incentives from the Inflation Reduction Act. Here’s how they can address the challenge.
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Data Dive: How society feels about women’s issues in 2022
In five infographics, we look at what Ipsos’ recent global polling reveals about people's opinions on women from feminism to ageism.
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Design Thinking for Immersive Experiences
Listen in as we discuss key UX-design principles for immersive, Web3 experiences to support designers and technologists as they create solutions for new platforms and leverage this emerging technology.
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Midterm elections did not impact U.S. consumer sentiment
None of the indices show any notable change
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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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Ipsos Core Political: Presidential Approval Tracker (11/16/2022)
The economy remains the top issue for Americans and President Biden's job approval rating is 37% one week after midterm elections
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How pharma can optimize HCP engagement in a digital world
Embracing an omnichannel approach would help pharma embody three key components to HCP engagement.