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For Sub-Saharan Small Businesses, Digital Technologies Emerge as Pivotal for Sustaining Operations through the Pandemic and Embracing Future
This Facebook/Ipsos poll explored how SMBs use digital tools, social media and direct messaging platforms, with a focus on the Facebook apps.
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What will your brand’s role be in the new morning commute?
For workers returning to some pattern of the morning commute, the new routine will bring joy, anxiety or a mix of the two.
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How can grocery brands make the hybrid evening commute simpler?
As workers adapt to new hybrid commuting models, they’ll need to manage a split schedule of evening meal strategies.
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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Americans will face more traffic and complexity in hybrid work world
Ipsos finds that Americans’ desire for “flex in the city” will mean a bumpy reentry
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[WEBINAR] Electric Vehicles: Insights to Jump Start Demand
Consumer interest in buying EVs isn’t as great as the media is playing up, but what insight can be shared to jump start demand?
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Politicized consumers driving sentiment towards brands
Ipsos Understanding Society poll finds that despite a majority saying business shouldn’t get involved, most let values affect purchasing decisions
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The Power of the African American Affluent Consumer
Revisit our recorded webinar to better understand who Affluent African Americans are, and why their spending power makes them a critical component of every savvy marketing plan.
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Americans hold complicated views around race and equality
Ahead of Juneteenth, Americans express complex and often opposing views about race and equality.
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[WEBINAR] Maintaining E-commerce Success Post-COVID
Register for our upcoming webinar to unlock learnings from Grocery and QSR giants that are leading the post-pandemic e-commerce experience.