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Americans’ descriptions of AI are getting more negative
There’s been a jump in the number of Americans who use negative words to describe AI, compared to the same time last year, according to the Ipsos Consumer Tracker
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Dry January, Lent and other forms of temporary abstinence are still unpopular
Americans aren’t changing their behaviors for anti-occasions in massive numbers, according to the Ipsos Consumer Tracker but even a small number can still have an economic impact
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ANA B2 Awards Gala
The 2024 ANA B2 Awards will showcase the best peer-reviewed B2B campaigns of 2023. It’s not too late to submit your innovative and groundbreaking campaign. The deadline for entries has been extended to March 18, 2024.
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[WEBINAR] Brand Biden vs Brand Trump
The Power of Empathy in the Marketing of Brand Biden vs Brand Trump
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Americans blame social media, elected officials, TV and cable news for “fake news”
Meanwhile, Republicans and Democrats are divided on the definition of “fake news,” according to a new Ipsos poll
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State of the Union: Biden somewhat exceeded expectations, but approval ratings unchanged
New ABC News/Ipsos poll finds Americans are split on who would do a better job, if anyone, as president
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Navigating the Health Plan Partnership Labyrinth
By understanding health plan imperatives, digital health companies can strategically position themselves for mutually beneficial collaborations and unlock significant commercial opportunities.
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What to make of last night’s State of the Union
Below are five charts on how Americans view the major topics Biden discussed during the State of the Union address and how Biden lines up to “his predecessor” on each
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[WEBINAR] Connecting with Parents: Innovation, Inclusion & Insights
Revisit our dynamic roundtable discussion with some of the most talented leaders in media, marketing, and technology today for a candid conversation exploring changing consumer behaviors and parenting needs; connecting with Gen Alpha, Gen Z teens, and their parents; the unique ways these leaders uncover and use insights; and diversity and inclusion as a source of innovation.