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Why Accessible UX Matters
Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.
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Reuters Pharma USA
Join Ipsos experts who will host a detailed Workshop designed for pharma marketers.
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Ipsos Reputation Council 2024: AI, Sponsorships and More
Hear new findings and practical guidance to assist corporate communicators with diagnosing and proactively managing risk to maximize business outcomes in the year ahead.
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AAPOR Conference 2024
The AAPOR Annual Conference is the premier forum for the exchange of advances in public opinion and survey research. The Conference allows attendees to network with colleagues, learn the latest updates and trends in the field and make new connections. The meeting highlights innovative research, short courses and discussion forums for attendees of diverse disciplines from around the world.
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Millennials and Gen Z less in favor of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Apathy vs. frenzy in the general election is the difference between Biden facing Haley instead of Trump. Each candidate's brand can explain why
New Ipsos analysis leverages the Ipsos Brand Success framework to understand how a Trump vs. Biden and Haley vs. Biden match-up could dramatically change the electorate and stakes come November
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Americans are not (yet) interested in spatial computing
One in four people are interested in spatial computing, Apple's name for the tech behind its new Vision Pro headset, according to new data from the Ipsos Consumer Tracker. And interest in virtual reality and cryptocurrency hasn't changed since 2022.
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Where America stands on in-vitro fertilization and abortion rights
Below are five charts on where Americans stand on abortion and IVF procedures, the Alabama Supreme Court IVF ruling, and how the issue could bleed into the 2024 election
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New research suggests that concerns about threats to democracy match the economy and immigration as issues shaping the 2024 election
Ipsos poll finds that negative partisanship is the main issue concern for two in five Americans
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Americans split on continuing military aid to Israel
Meanwhile, Reuters/Ipsos polling finds a plurality say they trust neither Biden nor Trump to broker peace in the Middle East