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Electric Vehicles: Do Consumers Want Them?
Biden’s push for electric vehicles makes environmental sense, but Americans wants the cars to meet their needs.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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Will we reenter the economy as penguins or lemmings?
Two myths from the animal kingdom can shape our preparations
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[WEBINAR] Breaking Down the Pandemic Wall
Join us for a complimentary webinar as we take a detailed look at the forces behind this so-called ‘pandemic wall’ as told through online community and social conversations.
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A year into the pandemic, here’s what food brands need to know
Read tips and new research about how the COVID pandemic is affecting consumers and what to do next.
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[RECORDING] Quirk’s Virtual Global Event: Global Perspectives
Join us to hear how technology innovation, simplicity, speed and expertise are the essential building blocks of successful market research projects.
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2021 Affluent Outlook: Research & Insights
Will America’s Affluent return to conspicuous spending? Revisit our outlook webinar now.
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Here’s what people want to do first after getting the COVID-19 vaccine
Visiting family and friends is at the top of the list; young people are more likely to have plans.
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Ipsos U.S. hires Christie Kawada as head of Media Development and Audience Measurement
The ViacomCBS executive brings more than 20 years of research and data science expertise to Ipsos.
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How the Pandemic Will Change How and Where We Live
Ipsos’ What the Future report asks what housing and migration patterns will stick