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[WEBINAR] When will the vaccine cure your industry?
The vaccine likely will not be the economic cure-all everyone hopes for.
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Ipsos clients win six awards for excellent use of research in advertising
Advertising Research Foundation honors campaigns by Tropicana, Meow Mix, Jif and more at first-ever virtual gala
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America in Flux: Prepare for the Future
View our on demand webinar to better understand the underlying human mindsets that dictate behaviors.
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Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?
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[WEBINAR] Brand Biden vs Brand Trump
Some say the imminent election is a 'battle for the soul of America' and a 'clash of cultures', but perhaps it should also be seen as a battle of brands. After all, Trump is nothing if not a savvy manager of his brand.
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[WEBINAR] Decoding Culture to Better Connect with Consumers in 2020 & Beyond
Culture is how we make sense of the world, the shared social values that drive individual behavior.
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New Study From Ipsos Unveils Brands Best Adopting In-Store Pickup, Curbside, and Delivery Offerings
Walmart, Target, Sam’s Club and Nordstrom Rank Among the Highest for Reimagined Customer Experience
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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.