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The Female Quotient Equality Lounge @ Advertising Week
Advertising Week events are celebrations for the cross-section of the industry, built on a foundation of best in class thought leadership.
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Can Brands be a Bridge to a Better Future?
Yes! Brands not only have an opportunity to support this vision, but also to shape it through actions and innovations that impact positive change.
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Health & Safety Measures to #Stayprofitable
Revisit our recorded webinar to hear highlights from the recent wave of Ipsos’ Consumer Health and Safety Index.
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Affluent Americans’ Pent-up Demand Insights & Opportunities
Read our latest paper for insights on how brands can tap into Affluent Americans’ pent-up demand and reinvigorate the economy.
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How brands can dodge fake news and become trusted sources
In this POV we share recent Ipsos research and suggestions for how brands can build even more value with their customers.
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The Role of Emotion in Human Decision Making: Implications for Brand Success
Learn more about the role of emotion in the dynamic processes of decision making, and how it informs a successful brand building strategy.
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Back-to-Screens Accelerates Opportunities
As back-to-school means back-to-screens for many kids, creative content and brands can expect growth opportunities to continue, if not accelerate.
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The post-Purpose Role for Brands
Brands have a role to play in our society and culture, beyond economic prosperity and maximizing shareholder value.
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Small Business Index stabilizes, sentiments towards national economy mostly negative
This quarter’s MetLife/U.S. Chamber of Commerce Small Business Index score reflects the beginning of rebound after major drop in second quarter