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Beyond the Buzz: How Americans are planning for a sober future
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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Insecurity in B2B Data Security
Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.
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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Reuters/Ipsos Issues Survey December 2024
Most Americans believe the country is headed off on the wrong track.
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Americans want to live healthier in 2025. Here’s what that looks like, from alcohol to exercise
Americans’ resolutions for 2025 revolve around health. But what that means to them varies by age.
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Half of small businesses say compliance requirements make it harder to grow
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q4 2024 is down slightly from Q3 2024
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December 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Rises to Highest Point in More Than Three Years
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.