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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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In the race to be the next mayor of New York, Adams leads but ranked-choice voting means the race is still wide open
New Ipsos poll just ahead of the Democratic primary election in New York shows crime and safety remains top issue for voters
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Americans will face more traffic and complexity in hybrid work world
Ipsos finds that Americans’ desire for “flex in the city” will mean a bumpy reentry
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Americans Set to Shatter Summer Vacation Spending Records as Pent-Up Demand Causes Vacation Confidence to Surge
Summer Vacation Spending Could Grow by 50% Over 2019 Levels
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Ipsos Core Political Survey: Presidential Approval Tracker (06/17/2021)
President Biden continues to benefit from higher approval ratings than President Trump had at this time last year
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Reuters/Ipsos Poll: Electric Pick-up Trucks (06/17/2021)
Americans agree that pick-up trucks are part of the American way of life but are not as receptive to electric versions of them
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World Refugee Day 2021: a mixed picture
Our new global survey shows that there is strong support for the principle of people seeking refuge from war and persecution but in practice few are open to accepting more refugees into their country
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The case for a hybrid economy
Evidence mounts that people want to keep their new routines as they also return to the world
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Nearly four in ten Americans plan to keep third-party delivery company usage the same once receiving the COVID-19 vaccine
Usage remains stable as more begin to dine in at restaurants