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Americans expect a COVID surge in winter
Three in five Americans (61%) think there will be a spike in COVID cases this winter, which is about flat from the same time last year, according to new data from the Ipsos Consumer Tracker.
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Americans have more confidence in the economy than a year ago
Americans are more confident than they were a year ago in investing in the stock market (43% say they are confident now vs. 34% a year ago); taking out a loan (43%/35%); buying a new home (36%/31%), according to new polling from the Ipsos Consumer Tracker.
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There’s strong bipartisan support for Biden’s executive order on AI
More than 70% of Democrats and Republicans support developing standards to test that AI systems are safe, according to new polling from the Ipsos Consumer Tracker
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The Role of YouTube Connected TV in Offline Action & Behavior Change
YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.
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Kristopher Hull appointed as Executive Vice President, Ipsos North America’s Consumer Products Segment
A proven leader with 26 years of experience across multiple industries, Hull has distinguished himself as a trusted partner to top brands in CPG, electronics and dining.
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[WEBINAR] So Much to Lose: Changing landscape of obesity in America
Would you take a medication that would help you lose weight? Join us on December 13 as we deep dive into the implications of new obesity treatments.
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Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights
Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds.
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Elections & social media: the battle against disinformation and trust issues
Do people feel that disinformation has had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?
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Thought Leadership: Veteran’s Day – Supporting Those Who Have Served
69% of Americans have personal connections to Veterans, either through close personal relationships or having served themselves, and use terms like "brave" and "service" to describe them
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November 2023 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows No Significant Change For The Third Consecutive Month