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Rock Your Sensory Advantage
Join Ipsos’ Jenny Braun at this year’s annual SSP conference and hear more about Storytelling with Data.
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[WEBINAR] Trick or Treat? Gen Z Social Engagement Best Practices
Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?
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[WEBINAR] Nudging Job Spaces to Change Consumer Behavior
Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations
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Ad Quality is Job #1
This article addresses a holistic approach to Viewability, Brand Safety & Fraud Prevention
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Understanding the Perspectives of Young People Around the World
A new Ipsos study for the Bill & Melinda Gates Foundation’s Goalkeepers campaign highlights key differences on optimism, attitudes to the UN’s Sustainable Development Goals (SDGs), and what people around the world want their leaders to focus on.
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Plurality of Americans oppose confirming Brett Kavanaugh as next Supreme Court justice
Support is sharply divided on party lines; Despite opposition, nearly half believe Kavanaugh will be confirmed
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The New Delivery Economy is here to stay. Is your business ready?
You can order milk, booze, ice, travel clothes, gasoline, shoes and even grandkids for rent for delivery on-demand at the touch of a smartphone app. Enter a megatrend that Ipsos calls the New Delivery Economy.
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Reuters/Ipsos Data: Core Political (09/19/2018)
Among all Americans, Democrats (39%) hold an 8-point lead over Republicans (31%) in this week's generic congressional ballot
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.