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Ipsos Update – November 2022
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest research and thinking on key topics from Ipsos around the world.
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Three in five registered voters believe abortion should be legal
New ABC News/Ipsos poll shows the economy, inflation, abortion top issues ahead of midterms
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Brazil round two
This Sunday, October 30th, Brazilians will head to the ballot box for the second time. Given the complicated scope of the race thus far and polling’s place in it, this week we explore the longstanding political and economic factors playing into the race, and where each candidate is in the polls.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Mental health concern rises in the age of COVID-19
Younger people are struggling the most with stress and emotional wellness, but they don’t see those struggles as ‘taboo’ and are openly talking about their challenges more than older generations.
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Cost and content are key for those deciding to keep, or drop, streaming services
New NPR/Ipsos poll also finds that a majority of streaming service users are overwhelmed by the amount of content available
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Ipsos Quick Take: The Midterm Elections
Read why Ipsos forecasts Republicans likely to win the House of Representatives by a small number of seats, while the Senate and the most competitive gubernatorial elections could go either way.
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[WEBINAR] The Consumer Voice on Sustainability
Join us for a complimentary webinar featuring Ipsos climate change and sustainability experts, Dr. Pippa Bailey and Duncan Fergusson, Director of Social Intelligence Analytics.
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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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Ipsos Core Political: Presidential Approval Tracker (10/26/2022)
Americans remain pessimistic about the direction the country is headed in as approval of President Joe Biden stands at 39% in this week's Ipsos Core Political