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Ipsos releases the 2024 edition of the Reputation Council report
The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The impact of COVID-19 on the mental health of our youth
Mental illness among teens and young adults has been an increasingly prevalent issue, observed to have been exacerbated by COVID-19.
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People are worried about the misuse of AI, but they trust it more than humans
Only 43% of people trust AI tools not to discriminate or show bias towards any group of people; however, they actually trust AI slightly more than they trust humans (only 38%), according to the Ipsos Consumer Tracker.
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[WEBINAR] The Inside Track: 2024 Election Briefing
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Applying Lessons from CX Text Analytics to Generative AI
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
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ARF Future-Proofing the Analytics and Insights Function
We’ve heard a lot about generative AI in the past year, but what impact will it really have on the future of the insights and data analytics workforce?
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How human-robot partnerships will remake manufacturing
Anders Billesø Beck, vice president of Strategy and Innovation at Universal Robots, thinks collaborative robots can help workers avoid injury and drudgery. Here’s how this “ideal tool” could transform tomorrow’s factories.
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Shared mobility has its blueprint for the future. Can it execute?
While Americans continue to prefer personal vehicles, shared mobility solutions could soon establish themselves as an alternative or complement in the mobility landscape. Here’s what Ipsos research shows.