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Where to innovate
Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?
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Cooking? It’s about more than convenience
The home-cooked dinner remains the quintessential symbol for family bonding. As most dinners require some preparation, new options like app-based grocery delivery and meal kits are vying to simplify the task for time-strapped and budget-conscious home cooks.
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What’s for dinner?
It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.
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How will our food preparations change?
Does our food come to us, do we go out, or do we cook at home?
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Black Friday is dead, long live Black Friday!
For traditionalists, Black Friday is still the official kick-off for holiday purchases. But if merchants and brands want to have a great year, they need to rely more on great retailing year-round.
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Meet the hosts most likely to influence your holiday gatherings
Starbucks was playing Christmas music as early as last weekend and Home Depot displayed decked out trees before that. The holiday season that drives the nation’s economy is here.
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Cognitive Battlefield
Discover how people’s attitudes, behaviors, and decision-making have been influenced by the plethora of information and communication they are exposed to.
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Four ways to get mobile payments in stores to finally take off
Using mobile to pay at the register is promising way to replace cash, improve security, and directly access shopper data. Yet, for each benefit there are as many hurdles.
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Black Friday: Shifting its Center of Gravity
Ahead of Black Friday, Ipsos explores how this truly American phenomenon expanded into a global retail event.
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Transforming Healthcare through Patient Experience
If you are committed to helping transform the health care environment and need proven insights to uncover opportunities, this podcast series is for you.