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We need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
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Electric Vehicles: Do Consumers Want Them?
Biden’s push for electric vehicles makes environmental sense, but Americans wants the cars to meet their needs.
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[VIRTUAL SUMMIT] The race to reshape retail in a period of mass disruption
Join Ipsos and our stellar clients for Ipsos’ third virtual summit as we focus in on retail and buying.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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Brand Purpose Through the Lens of Personal Values
Revisit our recorded webinar to hear insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception, and how brands can bridge intent with action.
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Content & Creative in the Age of Streaming
Revisit our recorded webinar for insights and solutions to optimize your audience development and content strategy.
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DIY Research: Everybody’s Doing It. Are you?
Stay ahead of the competition – discover how our cost-effective ad-hoc digital solutions can help you achieve your research needs.
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[WEBINAR] Brand Purpose Through the Lens of Personal Values
In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.
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A Year in Review - 2020
This has been a year of momentous change. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.