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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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THE QUIRK’S EVENT 2024: Chicago
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.
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All candidates remain second to Trump prior to the now-cancelled Republican debate in New Hampshire
New 538/Ipsos poll also finds that a majority of Republican primary voters feel the rulings in Colorado and Maine are politically motivated
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Republicans increasingly feel Trump has the best chance at winning the presidency
Findings of a new ABC News/Ipsos poll of 1,480 Republicans and Republican-leaning Americans conducted January 16-17, 2024
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How companies can mine technology for the energy transition
Denise Johnson, group president of Resource Industries at Caterpillar, explains the innovations that will define next-gen industrial equipment, from electrification to automation.
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How tech is helping companies future-proof their supply chains
How can manufacturers prepare for the unpredictable? Scott DeGroot, vice president of Global Distribution and Planning at Kimberly-Clark Corporation, discusses how strategic foresight can shape flexible and durable supply chains.
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Reuters/Ipsos Issues Survey - January 2024
Former president Donald Trump maintains his lead for the Republican presidential nomination.
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THE QUIRK’S EVENT: Dallas
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.
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American public split on Trump removal from Colorado, Maine ballots
ABC News/Ipsos poll finds majority support criminal charges against Trump; fewer support Biden impeachment inquiry
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Business Risk in an Age of Populism
As political fights continue to roil American society, how do responsible stewards prepare their organizations to navigate ideological consumers?