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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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THE QUIRK’S EVENT: Chicago
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. They are designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations, including Los Angeles (February) and New York (July).
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Ipsos announces winners of 2025 Ipsos-CARD Dissertation Proposal Award
Winners to present research in webinar on March 11
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How humanizing pets is reshaping pet owners’ habits
More Americans are treating their pets like people — and what’s for dinner is no exception. Hill's Pet Nutrition’s Yvonne Hsu explains how pet diets are evolving and what that shift means for other sectors.
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How pet parents are shaping the future of the pet business and beyond
Pet ownership is transforming society. Discover how evolving human-animal bonds will reshape industries, urban living and social norms in an increasingly pet-centric future.
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Bring Your Personas to Life with CX PersonaBot
Using Ipsos Facto, our secure generative AI platform, we bring personas to life as CX PersonaBots in AI-Powered Interactions on a Secure Digital Platform, allowing easy access for all stakeholders and employees.
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Ipsos Reveals the Super Bowl’s Best Ads of 2025
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
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The generational gap on climate change isn’t what you think
Younger Americans’ attitudes on the causes of climate change generally fall in line with those of the general population. The real generational gap is on what is to be done about it, according to the Ipsos Consumer Tracker.
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The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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We know climate change is a thing, but some of us think it’s a good thing?
Four in ten Americans (38%) believe that climate change will have positive effects as well as negative ones, according to new data from the Ipsos Consumer Tracker