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Five online shopping barriers UX can solve
Is your e-commerce experience optimized for how consumers shop for your products, which attributes are important to them, and designed to meet (or exceed) their expectations?
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One month ahead, are people ready for Christmas yet?
It's the official countdown to Christmas... take a look at our latest research exploring holiday shopping trends and consumer wish lists.
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Over two in five Americans are planning to use holiday cards to connect with loved ones this holiday season
A new Ipsos poll on behalf of Shutterfly finds that a majority of Americans are interested in receiving traditional holiday cards
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Buying
The future of buying will be more digital, including in social platforms and the metaverse, even as people look forward to returning to stores. Here’s what they’ll expect from retailers to make shopping and paying more enjoyable, efficient and easy.
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Entertainment
Entertainment in the future is likely to be digital and increasingly virtual as multiple screens mediate nearly all aspects of our lives. Ipsos envisions what this new reality will mean for creators, platforms, companies, brands and even our cars to engage audiences where they’re headed next.
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Wealth
America’s aging population, growing diversity among the rich and the digital era are changing wealth and luxury in America. Ipsos imagines how these shifts will impact wealth transfer, fiscal policy, retail and luxury through crypto and the metaverse.
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Food Channel Blurring is Today’s New Omnichannel
Discover insights to drive innovation given major behavioral changes in how we obtain, prepare and consume food.
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Most Americans plan to celebrate Thanksgiving this year
Just under half will host Thanksgiving meals in their homes
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Our Hybrid World: Technology’s Role in Supporting a Balanced Lifestyle
Hear new insights about how consumers are navigating through a hybrid existence and the role brands can play in supporting having a balanced lifestyle.
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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.