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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category
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Cooking? It’s about more than convenience
The home-cooked dinner remains the quintessential symbol for family bonding. As most dinners require some preparation, new options like app-based grocery delivery and meal kits are vying to simplify the task for time-strapped and budget-conscious home cooks.
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Intelligent Product Test Design
By employing sensory product profiles to guide test designs, we expedite product testing, optimize and segment processes, and deliver on our promise of fast and agile research.
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[WEBINAR] Intelligent Product Test Design: When less can be more
Caught between the ‘insight vs. investment trade-off’ when it comes to product testing? Ipsos is freeing clients from this conundrum while saving them time & money!
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6 New Travel Types
Hear Ipsos’ Tony Incalcatera discuss how millennials are shaping new travel trends.
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Quality Inspections
Your automotive design process requires input from many stakeholders, including your target customers.
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The Affluent Experiential Traveler
View this on demand webinar to hear recent research exploring the unpacked potential of American Affluent travelers
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To Launch or Not to Launch New Draw Games
Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?
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Younger Americans interpret “natural” food labels differently
Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.