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Affluent Millennial Men: The Grooming Paradox
Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.
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The Science of Storytelling
Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.
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[EVENT] Connecting with Business Influencers: Breakfast
October 02 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.
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A Majority of Americans Disapprove of Trump's Handling of Russia
Americans are split on whether Russia is an enemy or a competitor of the United States.
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Attitudes Toward the Russian Investigation
Ipsos poll finds majority agree that Russia interfered in 2016 presidential election
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Winning the Social Media Marketing Game
To win the social media marketing game, brands are increasingly using the behavioral insights offered by game theory to craft effective social media strategies.
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Americans Looking for Moderation in the Next Supreme Court Justice
Americans generally favor equal rights but are divided on issues such as gun control and right to refuse business services
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Though 85% of Americans Say They Have the Knowledge Needed to Eat Right, Majority Obtain a Failing Grade on Fat IQ Test
Most Are Not Content with Their Current Weight, With Two Thirds of Americans’ BMI Scores in the Overweight/Obese Range
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Five packaging design trends that make you want to buy
Growing up, most of us were taught that it’s what’s on the inside that counts; we shouldn’t judge someone buy their looks, or a book by its cover. But, for most of us, when it comes to the products we buy, packaging matters.