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Understanding Choice & Consumption
A perennial question that marketers seek to answer is how people decide on what products to use. To answer this question, we often focus on how product choice varies with consumers' demographics, attitudes, benefits sought, etc. For example, we conduct segmentation studies to understand the different needs that people have and we also run driver analysis to understand what product features predict product choice. We also cast a wide net and look beyond our products to include the competitive offerings (Market) by conducting product tests to benchmark our products' performance versus key competitors. Entire teams are dedicated to understanding the competitive landscape via brand equity and market landscape studies. In sum, there is ample effort made to understand the Consumer and the Market.
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Picture This: A Faster Alternative to Day in the Life Research
Ipsos Healthcare has developed an approach that can be completed in as little as one week that still captures a rich database of moments in customers' lives when they are interacting with a specific product or category.
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The Changing Landscape of TV
Compared with five years ago, it is undeniable that the TV landscape is now vastly different to what it once was. With the rise of Over-the-Top Subscription Video-on-Demand (OTT SVOD) services such as Netflix and Amazon Instant Video, together with the majority of broadcast and cable networks offering an unheard of plethora of viewing options, how the average person consumes TV content has changed immensely, and will continue to do so.
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Are Americans Ready For Retirement?
At Ipsos Loyalty, we keep an eye on the horizon as a commitment to our brokerage and investment fund clients.
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Affluent Population Expands in Size, Spending Power & Marketplace Importance
Affluent Population Projected to Grow 8% from 2013, Fueling Broad Increases in Media Audiences and Category Spending
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Risk from Counterfeiters to Increase as China's Auto-Parts Market to Double in Size by 2019
Ipsos Business Consulting - Key Insights
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Ipsos Puts Extensive Knowledge of Influencers on Display
New Research from Ipsos MediaCT Helps Brands Connect with Coveted Segment
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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Ipsos Wins Bronze at Edison Awards for Innovation Archetypes
Ipsos InnoQuest Recognized for Archetype IQ System at Annual Gala