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Americans say they're dining out less. Here's who's cutting back the most.
The latest data from the Ipsos Consumer Tracker reflects a downturn in spending on fast food. But where is that trend strongest — and what's the luxury that the fewest Americans are cutting back on?
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Five things to think about when it comes to the Israel-Iran confrontation
Below are five charts on points you need to know about the Israel-Iran confrontation, the risk of a regional war, and where the U.S. is situated in this
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Turning Up the Temperature on Summer Travel: As Many As One in Four (25%) Americans Anticipate Increases to their Travel Spending this Summer
Half (51%) say they spend more than they should
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The issue landscape
Ipsos takes the nation's pulse on the direction of the country, the most important issues facing Americans, and which political party you trust on key issues
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Three in five Americans say chronic absenteeism in K-12 schools is a major problem
New NPR/Ipsos poll finds that most Americans support schools holding parents primarily accountable for their child(ren) missing school, regardless of their child’s age
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Ipsos 2024 U.S. National Election Survey – May 2024
Information and news silos are the unspoken primary drivers of this election
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Four in five Americans believe sporting events are too expensive
New Ipsos poll finds majority in favor of state law limiting taxpayer funding of sports stadiums
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Connecting with Parents: Innovation, Inclusion & Insights
Revisit our dynamic roundtable discussion about connecting with Gen Alpha, Gen Z, their parents, and unique ways to uncover insights, diversity and inclusion as a source of innovation.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.