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Why brands should reinvent sponsorships for the digital fandom era
From smartphones to livestreams, our digital-first culture is changing fan experiences, says Verizon's Nick Kelly. To keep up, brands and sponsors should understand how fans want to document and share these events.
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How digital platforms will reshape brands’ roles in fan communities
Digital platforms are transforming how fans curate, connect, and find community. But they're also capable of driving IRL action and engagement, says Pinterest's Nadine Zylstra.
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Why value proposition testing can spark fan loyalty
If they want fans of their own, brands need to start with their value proposition, says Ipsos’ Aron Galonsky. Here’s how testing and refining your core message can unlock lasting customer loyalty.
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[WEBINAR] What the Future: Fandom
Join Editor Matt Carmichael as he guides attendees through our expert interviews and fresh data on the shifting attitudes and expectations of fans across demographics.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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MOMENTS IN SPORTS: Brand Playbooks from Super Bowl LIX
Read more about how brands are adapting to shifting consumer habits and the next era of storytelling.
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AXA Mind Health Report: Mental health continues to deteriorate around the world
A quarter of the global population is potentially affected by severe symptoms of depression, anxiety or stress (compared to 23% in 2023).
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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[WEBINAR] Creating Government Efficiencies Through Good UX of Citizen Services
Join Ipsos' Kelly Bell, SVP of Public Sector and Peter Mackey, EVP Ipsos UX and Human Factors for an information packed webinar on how to improve the digital experiences for ALL citizens interacting with government services.
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More small businesses cite revenue as a concern
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q1 2025 is down from Q4 2024