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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Shared mobility has its blueprint for the future. Can it execute?
While Americans continue to prefer personal vehicles, shared mobility solutions could soon establish themselves as an alternative or complement in the mobility landscape. Here’s what Ipsos research shows.
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The End of Idealism: Younger Americans and Foreign Policy
The public opinion data is very clear. Younger Americans--Gen Z and Millennials--are only lukewarm when it comes to America's present foreign policy entanglements--Israel and Ukraine.
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From Awareness to Empathy
Read insights and tips about how brands and policymakers can support mental health across generations.
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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How AI will globalize the creator economy
Artificial intelligence will supercharge youth creativity and forge new relationships in an increasingly interconnected world, says YouTube’s Kaley Mullin.
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Most Americans would be happy to receive investments as holiday gifts
A new Yahoo Finance/Ipsos survey finds that Americans want investments as holiday gifts as a way to save for the future and build wealth
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead
Travelers of All Ages Will Value Connectivity and Personalization, Seek out Culture and Unique Experiences and Embrace New Business Travel Trends as Travel Boom Continues
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Majority of Americans say they are unlikely to purchase electric vehicles
Though, a new Yahoo Finance/Ipsos survey finds that many are also unaware of government programs subsidizing EVs