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Meet the Affluencers - The Affluent influencers who drive categories forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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Selfies & Smartphones
In this case study, we showcase an engagement-driven, social approach to testing Olay’s Skin Advisor with online communities.
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[EVENT] CES 2018
Join Ipsos’ Peter Minnium who will be participating in a panel discussion about Best in Brand Storytelling hosted by Variety.
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[EVENT] The Smart Home and the “Affluencer”
The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology.
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A Majority of Americans Say 'Office Design and Aesthetics' Influences Their Impression of a Company
Office Design Especially Important to Younger Adults (18-34), as is Office Location and Company Website
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The Ipsos Affluent Intelligence Group Releases Fall 2017 Ipsos Affluent Survey
Survey Spotlights “Affluencers” – The Powerful New Target Group that Drive Purchases Across Categories
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Ipsos Expands Behavioral Science Practice with Key Hire
Jesse Itzkowitz, Ph.D. bolsters Ipsos’ commitment to advancing this exciting field of market research
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Make your Brand Rock
Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
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Eight in Ten Teenagers Ages 13-17 Say That They Are Currently Saving Money, Whether for Something Specific or Just in General
The Majority Give Themselves an A/B Grade When It Comes to
Successful Money Management