Search
-
Germany maintains top “nation brand” ranking, U.S. sees reputational gains from 2020
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
-
Concern about COVID casts a shadow over holiday planning
Even as cases continue to fall following the Delta surge, concern about COVID colors everything from how optimistic Americans are about returning to their pre-COVID lives to what people are gifting their friends and family this holiday season.
-
Reaching and Researching the Changing Viewer
Revisit our Media Summit here – 21 experts, 5 sessions, 1 keynote – exploring the future of media and entertainment.
-
Are EV Owners Charged Up about Quality?
Listen in to hear research exploring automotive quality perceptions in electric vehicles.
-
For anti-racism, this is what it means to be a better brand
Ipsos experts discuss how to bring systemic action and an anti-racist approach to business.
-
[Media Summit] Reaching and Researching the Changing Viewer
Will the cord-cutting unbundlers re-bundle? How can brands work in the new creator-driven ecosystem and measure success? Has brand creative evolved enough to take advantage of digital formats? And how will the metaverse reshape the way we are entertained?
-
Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
-
As the safety net shrinks again, vulnerable Americans are changing the way they plan
Young Americans and Americans of color say they have little money left after paying bills, and find it hard to plan ahead
-
How Streaming, Betting, Esports and NFTs are Changing How We'll Consume Sports in the Future
Ipsos research reveals generation, technology and cultural shifts are shaping how Americans engage with sports and what that means for brands