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Affluent American Pent-Up Demand & COVID
View our on demand webinar featuring recent research about future planned purchases as Affluent Americans actively return to the marketplace.
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White and Black Americans far apart on racial issues
New NPR/Ipsos poll shows that a majority believe racism is built into American systems, yet significant perception gaps remain
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (08/26/2020)
Biden maintains his lead over Trump; Trump's approval rating remains consistent
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Medical Instructions for Use: Tips & Best Practices
Discover how a standardized approach to designing and distributing IFUs can benefit your company, including the safety benefits to your users, reducing the risk of liability, and simplifying distribution.
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[WEBINAR] Is Your eCommerce Experience COVID Ready?
How confident are you that your ecommerce experience is meeting current day pandemic demands?
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Will COVID casual become a permanent fashion look?
As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.
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Are We Flying Yet? Affluents and Travel Beyond a Pandemic
As Affluent Americans will be the first to be passing through terminal gates, Ipsos shares data and tips that can be used as marketing engagement opportunities by those in the hospitality sector.
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Handling of health crises impacts overall favorability towards Nations
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably.
Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.
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Which Pandemic Behavior Changes Will Stick & Actions for Brands
Listen in as we share recent examples of which pandemic behaviors are likely to stick and how your brand can meet the challenge.
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Audio in the Lockdown Household: The Emergence of Podcasts Among Kids & Families
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.