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Starbucks and Ipsos Sustainability Project finalist for prestigious 2020 Marketing Research and Insight Excellence Award
The two companies co-created a comprehensive qualitative program to generate insights and ignite the collective impact of their customers and partners.
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[WEBINAR] Media in this Brave (New) World: Vaccine or Not
Join Ipsos for a complimentary virtual panel discussion exploring pandemic research and what that means for a post-vaccine, post-election, post-anything world.
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Germany Retains Top “Nation Brand” Ranking, US and China Experience Significant Decline
The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. There are major ranking slips in the top-10 with the United States’ ranking dropping from sixth place last year to 10th this year.
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SSP Conference: 20/20 Vision & Beyond
Join Ipsos at the 2020 Society of Sensory Professionals Virtual Conference, at which our experts will be presenting a paper exploring Biometric Measurement of Sensory Affective Response for Product Optimization.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s
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Can Brands be a Bridge to a Better Future?
Yes! Brands not only have an opportunity to support this vision, but also to shape it through actions and innovations that impact positive change.
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Four ways to make cryptocurrency more user-friendly
As financial technology and financial services consider more mainstream offerings of cryptocurrency and blockchain investment vehicles, the user experience needs improvement.
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COVID-19: Our Coronavirus Research, Reports and Data
In an uncertain world, data matters. Ipsos experts share new research about the pandemic.